Age Assurance Plugin


Welcome to Luciditi Age Assurance

Replace “I am 18+” or I am 21+” self-asserted age confirmation dialogs with true age protection using secure, privacy preserving, Digital Identity Technology.

The Luciditi Age Assurance plugin enables provision of site-wide age restriction so that only visitors over a defined age can access your site content. It does this with minimum friction, only challenging visitors for proof when necessary.

Try the Demo

How it works

Using AI-based Age Estimation, it allow users who are clearly adults to breeze through your age check using nothing more than a selfie.  Age assurance is bypassed for future visits using the same browser.

Anyone who might be younger than minimum age will be asked for proof using a valid government photo ID before access is granted. To account for people looking older or younger than they actually are, a tolerance is built-in to every estimation.  So for example, an 18 year old will almost certainly be asked to provide photo ID for an 18+ check whereas a 28 year old will likely gain access with just a selfie.


To protect against security gaps present in facial recognition systems, we use technology to prevent spoofing of selfies. These spoofs, called presentation attacks, include printed photos, cutout masks, digital and video replay attacks, and 3D latex masks. Our ‘liveness’ counter measures are certified to iBeta Level 2 (ISO 30107-3). Such checks, layered on top of our estimation and where necessary, document and holder assurance make it very difficult for underage visitors to access your content.

Please note: The demo page runs if our non-live environment and liveness detection is disabled.

Fast Access with the Luciditi App

Visitors who have already verified their identity in the Luciditi App can gain access with a few taps, no selfie and no physical ID.

Data Security and Privacy

The great news for site owners and visitors is that no personal information is ever returned to your site.  Verification happens externally in the highly secure environment of the Luciditi Digital Identity Platform.  This plugin only receives a “true” or “false” indicator which is all that is required to grant or deny access.

The plugin does NOT store:

  • Selfies or biometric data used to perform age-estimation
  • Names, addresses, ages or dates of birth
  • ID document details of any kind

The plugin DOES store:

  • Date and time, and browser information of Age Assurance verification Event and if successful or not.
  • A unique age assurance identifier tied to a cookie stored on the users device so that they are able to bypass age assurance checks on their next visit.

Users always remain anonymous when using this plugin keeping their personal data safe and without increasing the amount of sensitive data handled by your site.  It’s a win-win for everyone!

Installing Luciditi Age Assurance for WordPress

First you’ll need a Luciditi Business Account.

You can sign for a Luciditi Business account by clicking thge free trial button below. You’ll receive a link in order that we can verify your business and ask at least one person from your organisation to undergo ID verification.

Once your account and a responsible individual is verified you’ll be able to access the API key needed. All you need to do then is:

  1. Install the Luciditi Age Assurance WordPress plugin and click Settings
  2. [General]: Set your minimum age and retention period
  3. [API Credentials]: Add your API Key and site identifier
  4. [Landing Pages & Styling]: Add you logo, override any colours, set button and greeting text.
  5. [General]: Tick enable and then hit Save
  6. Publish and visit your site!



Luciditi Age Assurance for WordPress Pricing is straight forward and does not require an API Integration License. We offer a base annual subscription which is paid monthly along with the anticipated usage within that period plus any overages.

The cost of an age estimation checks is small whereas age verification is a more expensive due to the document verification anti-fraud counter measures required to make it safe. You’ll be able to set costs and limits within the Luciditi Central admin portal. Pricing is automatically reduced as volumes increase.

There are no charges when a visitor chooses not to start the age assurance process. Charges only apply after submission of a selfie or submission of an ID document. As a rough guide, 500 x Age Estimations including 100 x ID document checks starts from £275+vat per month.