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Philip Young — July 17, 2026

Ban on Energy drinks to under 16’s in England from April 27

England’s upcoming ban on selling high‑caffeine energy drinks to under‑16s is about to reshape everyday retail operations. With legislation being revived to prohibit sales of drinks containing more than 150mg of caffeine per litre, retailers will soon need to treat energy drinks the same way they treat alcohol and other age‑restricted products. For many stores, this means new training, new signage, and critically, a reliable way to verify age at checkout. This is where digital proof‑of‑age becomes a game‑changer. Digital age assurance allows customers to prove they’re over 16 using secure, privacy‑preserving digital credentials. No need for physical ID, no...

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