Luciditi release the first in-person proof of age as a ‘component’ for Retailer and Hospitality consumer apps in the UK.
As the UK prepares to update its Mandatory Licensing Conditions (MLC) later this year, those in retail, hospitality, pubs and bars face a clear challenge on how to benefit from changes to in-store age checks, using digital proof for alcohol sales.
Manual ID checks are a known source of friction, frustrating customers, placing staff in difficult situations, and increasing the risk of underage sales. With the unlocking of Digital ID by the UK’s Data (use and access) Act, the necessary update to Mandatory Licensing Conditions (MLC) will – finally – recognise digital proof of age for alcohol purchases.
This shift presents alcohol selling brick-and-mortar outlets with a clear choice: navigate the transition or lead it. For some it’s a chance to enhance customer experience and position their brand at the forefront of responsible innovation.
In response to these changes, Luciditi developed the “AgeProof SDK” – a proof of age issuing ‘component’ – the first of its kind in the UK market. It enables anyone with an existing customer app to add in-person digital proof of age capability with minimal effort.
Philip Young, CTO and Co-founder of Luciditi, said:
“For those who this appeals to, there’s no need to become digital identity experts or rebuild tech to offer mobile proof of age. By adding the AgeProof SDK they can immediately enhance their apps’ utility and see the benefit at the checkout as soon as the guidance allows”.
“This first-of-its-kind solution will be categorised as a ‘Component Service’ role on the DIATF register. Luciditi acts as the ‘underpinning service’ so there’s no initial or ongoing compliance overhead – we take care of that. End-customers will benefit from an easy way to prove their age using a familiar app they already trust.”
While the legal framework hasn’t changed since 2014, the Home Office guidance update is prompting early adopters to prepare for launch in time for the most significant operational shift in alcohol licensing in over a decade.
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Luciditi technology can help organisations implement Digital Identity and Age Proofing Technology for online and in person use cases. If you would like to know how, Contact us for a chat today.